Live Calligraphy at Coach’s VIP Event in Icon Bali Mall

On August 2025, I had the honor of providing live calligraphy services for Coach’s exclusive VIP celebration of their grand opening at Icon Bali Mall in Sanur. This was one of those events that reminded me why I love what I do – combining personalized artistry with a high-end retail experience.

Live Calligraphy Bali for a Luxury Brand Activation

Coach recently opened their second Bali location at Icon Mall, and to mark this milestone, they invited their VIP clientele to an intimate evening of celebration. I was there to offer on-site calligraphy services, personalizing beautiful wooden hand fans for each guest.

Here’s the thing about wooden surfaces – they’re trickier than you’d think. The grain can make your pen skip if you’re not careful, so I had to adjust my technique and slow down my strokes. But the results were worth it. Each fan turned out beautifully.

The event showed me how live calligraphy can really elevate a brand activation. It transforms a shopping experience into something memorable. Each VIP guest walked away with a one-of-a-kind keepsake with their name in elegant calligraphy.

The Art of On-Site Calligraphy

I love doing live event calligraphy because it creates an interactive experience that guests genuinely enjoy. People are fascinated by watching the art form come to life in real-time. At the Coach VIP evening, guests could see their personalized fans being created right before their eyes, and many of them pulled out their phones to record the process.

It took me about 1-2 minutes per fan, which is pretty quick for wooden surface work. I ended up doing around 30 fans that evening, and honestly lost count after a while because I got into that flow state where time just disappears.

Services Beyond Traditional Calligraphy

While this event focused on hand fan personalization, I offer a range of calligraphy services for luxury events in Bali:

• Live Event Calligraphy: Real-time personalization on various surfaces including paper, leather, glass, and wood
• Engraving Services: Permanent customization on metal, glass, and even plastic
• Bottle Painting: Custom artwork and calligraphy on wine bottles, champagne, perfume bottles, and spirits

Each service can be tailored to match your brand aesthetic or event theme. I’ve learned that different surfaces require different techniques – what works on paper won’t necessarily work on glass or wood.

Why Brands Choose Live Calligraphy for Events

After doing event calligraphy for several years, I’ve noticed that corporate clients and luxury brands keep coming back to this service for a few key reasons:

Exclusive Experience: VIP guests receive personalized keepsakes that feel truly special and can’t be mass-produced.

Social Media Appeal: The artistic process and beautiful results are highly shareable. I saw tons of Instagram stories from the Coach event showing off those personalized fans.

Brand Alignment: Handcrafted customization reinforces luxury positioning and attention to detail.

Guest Engagement: Interactive elements keep attendees engaged and create natural conversation starters.

The Coach event at Icon Bali Mall demonstrated all of these benefits perfectly. Those personalized fans became more than just gifts – they were Instagram moments and lasting reminders of the brand’s thoughtfulness.

Planning Your Next Luxury Event in Bali

Whether you’re launching a new boutique, hosting a VIP appreciation evening, or planning a product activation in Bali, live calligraphy services can add that special touch that sets your event apart.

I’ve worked with various international brands and local businesses throughout Bali, and each event teaches me something new. Icon Mall has become a premier destination for luxury retail events in Sanur, and I’m grateful to be part of creating memorable experiences there.

From intimate gatherings to larger brand activations, I bring the same dedication to craft and attention to detail that made the Coach VIP evening successful. And if something goes wrong (like that one time I almost ran out of gold ink at an event), I’ve learned to always bring backup supplies – like, triple the amount I think I’ll need.

Let’s Create Something Special Together

Interested in adding personalized calligraphy to your next wedding, corporate event, product launch, or luxury brand activation in Bali? I’d love to chat about your event needs and help create an unforgettable experience for your guests.

My services include live event calligraphy for weddings and events, engraving, and bottle painting on a wide range of surfaces—from elegant wedding details to bespoke brand moments. Each project is different, and that’s honestly what keeps this work exciting.

Feel free to reach out to discuss your ideas—I’d love to bring them to life.